Blood and Gore = sustainable capitalism?

This is too much! Blood and Gore promoting sustainable capitalism. I mean, where are their PR agents???

http://www.greenmoneyjournal.com/article.mpl?newsletterid=58&articleid=872

The article has some useful good points for those of us working/researching in the realm of green-humane-resilient economics, but I see no sign that these gentlemen have realized the combined impact of their names. Or maybe they have, and are using it to attract attention. The issues are, after all, deadly serious, and in the dog-eat-dog world of finance and cutthroat competition anything goes – even Blood and Gore…